World Book Day @ POPULAR Malaysia

23 April was designated as World Book Day in 1995 by UNESCO General Conference and is celebrated in over 30 countries around the globe each year. On this Day, special events and activities are held in various countries, to encourage everyone, particularly young people, to discover the joy of reading.

In choosing April 23 as World Book Day, UNESCO drew inspiration from a Catalan tradition. On this day in Catalonia, numerous book fairs and street festivals are held and customers are offered a rose with every book they buy. By celebrating this Day throughout the world, UNESCO seeks to actively promote books and good reading habits.

April 23 is also a symbolic date in world literature, marking the birth or death of such renowned writers as Miguel de Cervantes, William Shakespeare and the Inca Garcilaso de la Vega.

In conjunction with World Book Day, POPULAR (www.popular.com.my) is organizing a nationwide promotion with the following offers from 18 April till 4 May 2008:-

1) Free exclusive POPULAR pen with blinking neon light, with every purchase of RM50 and above for POPULAR card members and, RM 90 and above for non-card members.

2) Free exclusive POPULAR collectible postcards, with every purchase of RM 40 and above for POPULAR card members and, RM 60 and above for non-card members.

3) Special book deals for English books (3 for RM88) and Chinese books (3 for RM68).

Special events such as story-telling fun time for children, book-sharing sessions, and educational talks are also organized for all POPULAR customers in line with this promotion, which has started on 18 April and will end on 4 May 2008.